Twitter has impressed me with a couple things in this article.
First, they’re using, improving on, and contributing back to open source. This is admirable on its own merits, and the work they’ve done certainly seems impressive. Second, is that they called out the names of the engineers who did the work at the end of the article.
That second bit impresses me for a couple of reasons.
It flies in the face of the trend which seems to aim to hide the identities of those who do the engineering at big companies. Apple is one example of a company that used to be very public about crediting those whose work was on display in a product. Famous examples include the Macintosh team’s signatures being molded into the inside of the early cases. Their application’s about windows also once proudly named (and sometimes pictured) the program’s creators. Of course, Apple no longer does these things, and one possible explanation is that they want to keep the identity of their talented folks away from other organizations that might attempt to hire them away.
Now, obviously I don’t know the minds of those at Twitter. But the second part that impresses me is the simple act of giving the engineers public credit. It’s so simple that it ought not to be remarkable at all. Yet, it’s rare enough that I feel the need to give it some respect. If Twitter management “gets it” like I hope they do, they understand that a lot of what motivates engineering types is having a hard problem to work on, figuring it out, and then getting the respect of ones peers for the work. Mega-bonus points for lauding how awesome it is to anyone who will listen. That simple act gets you a bunch of happy, loyal, motivated engineers, and costs you almost nothing.